Customer management lies at the heart of every successful business — and at VSS Academy we understand how powerful it can be when done right. Effective customer management means more than simply handling service requests: it’s about building trust, anticipating needs, and nurturing long-term relationships that grow with your business. A well-structured approach involves mapping the full customer journey — from first contact, through onboarding, purchase, support and follow-up — ensuring each interaction adds value and strengthens satisfaction.

Central to this is maintaining a centralized, up-to-date repository of customer data — their history, preferences, feedback, and communication records — so you can tailor offerings and responses.

Skill Level: Beginner